Making decisions about improvements, both subtle and bold

In Yale's style guide, under info architecture:

"There are five basic steps in organizing your information:
1. Inventory your content: What do you have already? What do you need?
2. Establish a hierarchical outline of your content and create a controlled vocabulary so the major content, site structure, and navigation elements are always identified consistently;
3. Chunking: Divide your content into logical units with a consistent modular structure;
4. Draw diagrams that show the site structure and rough outlines of pages with a list of core navigation links; and
5. Analyze your system by testing the organization interactively with real users; revise as needed."

These style guidelines represent just one set that I should use as I redesign my site. I have been running over ideas in my head about the ways, both subtle and blunt, about how I want to improve the content and how effectively it attracts visitors.
I am deliberating on Ms. Redish's advice about thinking more in nuggets than in chapters. My latest conclusions are to use, first off, topic points instead of paragraphs in some place and second off, use images to break up the copy.

I feel like there are enough potential improvements to consider that it's hard to keep them straight or dwindle those down. I just want to ensure that WrightsWords.com attracts news editors, news directors, and hiring managers who seek my kind of journalist.

I have begun to ask myself to what extent I need to reformat the home page to appeal to, no more than three different groups of audiences. Like my future news editors, future peers, and hiring managers.