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Laura Gurak: Retro Lingo

Professor and Chair, Laura Gurak, was recently interviewed for a story in the Star Tribune about words that haven't kept up with evolving technology.

"We press buttons to make a phone call, yet we still call it "dialing" a number.... It's similar to a concept called "semantic bleaching" in the linguistic world.

"What they mean is that the original concept gets bleached out from its original meaning.... The word is rooted in a literal meaning, and that's the way we become used to describing it. So when the technology changes and automates some of that or takes it away from some of the hands-on experience, those phrases or words become metaphoric."

Read the full article: http://www.startribune.com/lifestyle/38828717.html