Yesterday I popped in to a Target that I've never been in before, and after wandering around for 10 minutes looking for lint traps, gave up and went home. I have often noticed that each Target has a slightly different layout but never gave it much thought until the ride home, when it suddenly struck me that maybe Target does this by design vs. idiosyncracies of each store manager. The reason? If a shopper is not in his/her normal Target they have to seach for items and during this time may see other stuff to add to the list, so end up buying more than they intended. Wow, are Capitalists really that ingenious, or was it my Triskaidekaphobia in operation yesterday, December 13?
Posted by wrjacobs at December 14, 2004 01:01 PM | TrackBackyou know i came up with that exact same conclusion a few days ago. I hadn't read your blog either.
Posted by: James at March 27, 2005 07:55 PMhey walt-you could be on to something, but then again, you DID give up and leave out of frustration, so this may be a risky strategy on their parts if you represent most folks. when i used to go to walmart i noticed their individual layouts were often different too..sometimes reflecting regional aesthetics...but honestly, ALL walmarts just end up looking like gigantic indoor flea markets regardless of what aisle the damn toothpaste is in!
Posted by: lori at December 16, 2004 08:10 AM