Please post discussion questions on Judith WIlliamson's "Decoding Advertisements," below. As you read, think through the following questions:
1. Williamson explains that the sign is made up of a signifier and a signified and operates with respect to a referent system. How does she define the sign? The signifier? The signified? The referent system?
2. How does Williamson define ideology? Why does this matter when decoding advertisements?
3. Why does Williamson find these concepts useful when decoding advertisements? How can they be useful to us?
4. What are some examples of advertisements that could be productively analyzed in this way?