What I took away most from this week was the information from Hall's piece. I found it interesting how signs have particular meanings that producers attach to each sign or advertisement. I found the in class assignment we had on Wednesday to clear up what the Hall piece had to offer. After we went over the information about polysemy and what exactly the term meant, I found the examination of media texts to be a lot clearer. With the three different types of readings a media text can have. I find it fascinating now to look at different media texts and imagining what the general population with their dominant reading thinks of specific texts against what the audience with the oppositional readings may think. My question of the week is if the dominant readers will change in the years to come. I wonder if the dominant view on an issue such as gay marriage will change how media texts will change how couples are viewed or changed in the media. I found that Williamson's piece laid out how advertisements or other media texts display a certain amount of information in what is visible in the text, but the signified meaning is what the viewers see in the text that isn't laid out by the producers. I also find that the overt and latent meaning of media text can also be tied to how Hall's piece covered the polysemy of media texts. Both pieces furthered my knowledge of how people view media texts and how they feel about each piece that is available in the media.