I am not sure about the rest of you guys, but I had to read through Hall's article at least twice before I could even understand a little bit of what he was trying to say. I still feel as though his wording could have been a little better because I think his concepts are not that difficult to understand. Also, that American Idol video was very well done - I'd give it an A - but when it was over I literally had NO idea what the project was about. However, I found that magazine ad activity we did in class to be extremely helpful. It was amazing how quickly the definitions started to click once you put them with an ad. I think working in a group helped with some comprehension too. I enjoyed both Williamson and Hall's readings, and I definitely feel like everything we have read so far in class are somewhat linked to one another.
I liked how Hall gives us a visual on page 201 to help us follow the exact way encoding and decoding works. Hall also clearly states his definitions of all the key terms we went over in class. It is very useful to look at ads and realize how different everyone can look at them (dominant, negotiated and oppositional). Overall I thought the article was useful, just sounded too "scholarly" if you ask me.