The one thing that I found the most interesting this week in class was the "Consuming Kids" video that we watched. I found the whole concept of advertising to kids very interesting, because while I knew that advertisers targeted to children, I didn't realize that it was to this extent. The whole concept of creating franchises just so children will recognize the characters on so many different brands and will automatically make them think those brands are better because they recognize the character on it. I also found the idea of the "nagging factor" kind of disturbing. I know that nagging and not taking no for an answer is something that children do, the I found the fact that there is actually a concept of a "nag factor" and that it's part of advertising surprising.