I think the Hyper commercialism piece was very interesting because of how everything is moving towards this style. The video "consuming kids" was also very interesting. I find that advertising to kids works well because when I go grocery shopping my son, he will want to pick the brand name product that has his favorite cartoons characters on the box instead of the cheaper brand with nothing on it. I always ask why and he tells me he saw it on TV or in a movie. As a parent I find this kind of advertising very annoying but it is a very affective way to market to kids because sooner or later the parents will give in buy it for the kids. It is a great way to maximize profit with little risk. It is still the same tactic used when I was growing up except in this time in age technology has blown up a lot. There is the internet, cell phones (smart phones), way more video game systems now then 20 years ago. The way advertisements can shown on all sorts of technology is just crazy and not just TV anymore. This made me look back to when I was growing up, it is still the same concept except to a more extreme way because of the technology now a days.