Here are a few questions to think about as you read. Please post your discussion questions for McChesney below.
What are oligopolistic markets?
What, for McChesney, is the function of advertising?
What is "image" advertising? Why does this matter?
What is the relationship between advertisements and TV content? (see 144, 148, for example)?
What is the relationship between advertising and social inequality? (That is, which consumers does advertising seek to address? What are the social, cultural and political implications of this? Can you think of some specific examples?)
What does McChesney mean when he calls the contemporary media landscape a "whole new paradigm" (153)?
What does McChesney see as the tension between hypercommercialism and democracy? Please use examples and be specific. Do you see similar tensions in other media examples?
And for fun, here is a clip from the Seinfeld episode McChesney mentions: http://www.youtube.com/watch?v=zhbMqjnYNfI