The readings this week were a bit more dense than the previous weeks, but I do declare that our class discussions make a huge difference. I am so fascinated by how methodical advertising agencies are when promoting their products. More specifically, the strategies they use to target children. I'm writing after viewing that video in class on Wednesday that also weaved into our class discussion. I understand that advertisers exist to promote products, but some of the extent they go to is absurd. "Advertising to generate demand for products increases ales without reducing prices," writes McChesney. The statistics he provides were also shocking, but it proves how effective advertising strategies are.
I've become more aware of these strategies thanks to Williamson's essay and now McChesneys. Earlier this week I witnessed an extreme example of product placement on the Ellen Degeneres show when she mentioned how fabulous Serta SleepNumber beds are and proceeded to gift her an entire audience of 400 with brand new Serta mattresses. Clearly Serta profited from her purchase and I'm sure their sales increased after their broadcast on the air.