Please post your discussion questions on Katz, "Advertising and the Construction of Violent White Masculinity" below. Use the following questions to guide your reading:
1. Katz begins his essay by pointing out the historical absence of attention to masculinity--and more specifically, class-conscious attention to masculinity--within discussions and debates surrounding gender in mass media, though recently this has begun to shift. What, according to Katz, are the consequences of this inattention? Why does he believe masculinity needs to be addressed?
2. What, in your view, are some areas in which masculinity ought to be addressed? How might this be done?
3. What does Katz understand as "hegemonic masculinity"?
4. What are some of the symbols that circulation around this concept in advertising? What are the cultural narratives in which hegemonic masculinity operates? Where do you see some of these narratives operating in your own experience with media?
5. What are some examples of images of hegemonic masculinity?
6. What do you think are the consequences of the circulation of these images?