Ouellette and Hay's essay was useful in better understanding how a neoliberal media system is shaping citizenship, and impacts the welfare of US citizens. They argue that "under neoliberalism, civic well-being is increasingly both commodified, and tied to entrepreneurial imperatives..." I think that the Biggest Losers show that we watched exemplifies this argument well. In the show the producers transfer monetary value to weight loss by drawing in viewers to watch the contestants work toward weight loss. There are of course undertones of hyper-commercialism, when they give away gym memberships, which also operates within the context of neoliberalism.
It is interesting to me how a show like this exists in our society, which simultaneously struggles with obesity, shames the overweight, and idealizes thin, beautiful people. I recognize that reality television survives on perverted manipulations of "real life," but Biggest Losers goes far to categorize the overweight as a problem that has implications on greater society beyond personal betterment, while relying on the condition for production. This is not unlike other closed-circuits of the market place, but in this case, social and personal health are used as resources in all levels of production.