Jenkins, Selections from Convergence Culture & Andrejevic, "Three Dimensions of iCulture"

| 8 Comments

Jenkins, "Introduction: Worship at the altar of convergence" & "Buying into American Idol" (Selections from Convergence Culture)

Andrejevic, Mark. "Three Dimensions of iCulture"

1. What does Jenkins mean by the terms, "convergence," "participatory culture" and "collective intelligence"?
2. What is the role of individuals "active participation" in convergence culture, according to Jenkins? Do you agree?
3. What does Jenkins mean when he describes media convergence as both a "top-down corporate-driven process and a bottom-up consumer-driven process"? As such, what are the possibilities and limitations of media convergence for democracy, according to Jenkins? Do you agree?
4. How does American Idol demonstrate these possibilities and limitations? What are some examples from the show? Can you think of examples from other media?

5. How does Andrejevic's perspective on media participation and interactivity differ from that of Jenkins? Does he believe that interactivity offers democratic potential? Do you agree?
6. Andrejevic reflects on why individuals are drawn to interactivity, discussing its "promise" and appeal. What are some of the reasons he notes? What is his assessment?
7. Why does Andrejevic question the kinds of "freedom" accessible through interactivity?
8. What examples does Andrejevic offer to demonstrate the limitations of the "freedom" accessible through commercialized forms of interactivity? What do you think of this? Can you think of other examples?

8 Comments

I'm wondering what Andrejevic means when he says "the fiction that preferences are given". Is he saying that although we like to think that the types of media we prefer are our own choices, they are really choices made for us by the media?

What sort of examples here at the U do we see this media convergence that Jenkins was talking about?

I enjoyed Jenkins discussion on zappers, causals, and loyals in terms of tv viewers. He stated that loyal watchers of a program are twice as likely to pay attention to advertisements and 2-3 times more likely to remember the advertisements content. What effect does this have on advertisers? What types of shows do you think they target? Can viewers move around from zappers to causals to loyals?

I enjoyed this article a lot. I found it very interesting how the different viewers were categorized. I'm sure advertisers hope that more and more people become loyal viewers so their ads can have more impact. However, do people tend to change the kind of viewer they are? Do they go from Zappers to casuals, and then to loyals, and etc. How often can viewers change?

What are some examples of the use of affective economics in today's media?

So in Andrejevic's article it seems like if we as consumers participate in using these news ways of interacting with companies that have our favorite clothing or using certain social media sites we maybe opening the doors to being spied on or data being collected about us without us knowing. How do you guys feel about that? Is it really private info? Does anyone ever ready the term or agreements?

When Jenkin's quoted Forbes ranking "American Idol as the most profitable of all reality series, estimating that it had netted the network more than $260 million in profits by the end of its third season. So is this why American Idol is now what seems like 43 seasons in? Is media convergence that effective?

When Jenkin's quoted Forbes ranking "American Idol as the most profitable of all reality series, estimating that it had netted the network more than $260 million in profits by the end of its third season. So is this why American Idol is now what seems like 43 seasons in? Is media convergence that effective?

Leave a comment

About this Entry

This page contains a single entry by zimme313 published on April 19, 2013 8:46 PM.

Blog Post Week 12 was the previous entry in this blog.

Ouellette & Hay, "Makeover Television" is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.