As we sat in class and watched Consuming Kids I could feel my stomach getting upset. At first I thought, "oh gosh I'm so hungry." However as the feeling presented itself to be nausea, I realized that the film was doing an amazing job of instilling fear of TV, toys, cereal...everything..in me for my daughter (who is only 8 months old). When a commercial for a new toy came on TV, I used to always joke "Oh man, Madeline's going to want that junk when she gets older" but the film proved to me that it is no joking matter. I was in shock to realize the amount of research that goes into marketing for children i.e following kids into the bathroom to observe how they interact with soap. That grossed me out, but then I guess it really was the parents who allowed the researcher to do so. Anyway, one think I did like about the film was that it made light of the adult undertones of the toys and advertisements. well done advertisers and film.