After reading Intro to Media Lit and our class discussion on Wednesday, it is easy to connect a lot of the concepts. Most notably concept #3, where it states that all media messages try to persuade us to believe or do something. I go back to the Dr. Pepper commercial debate. I originally believed it to be bad advertising, and even stated that in class. But after our discussion and my own reflection later, I've decided that it was nothing short of genius. I originally had forgotten that this commercial was originally aired during the Super Bowl. Now knowing that I understand the power of their statement "It's only for men" after a long list of "manly" portrayals. It isn't going to steer away women who drink Dr. Pepper. If you're going to drink Dr. Pepper, this commercial isn't going to persuade you not to drink Dr. Pepper. But what it is going to do is get more men to buy Dr. Pepper 10 believing it is not as feminine as Diet Dr. Pepper. I think the main goal is to try and get men who want to cut soda or switch to diet soda to say, "Well I could still drink Dr. Pepper, and I wouldn't have to make the switch to diet. I also believe including a statement saying it's only for men, gives a lot of water cooler talk the next day, and it is stated often that all press is good press. This also correlates with concept #6, where it states that there are "texts" and "subtexts". The text is very clear and easy to read, while the subtext is only broadening the already Dr. Pepper drinkers to stay with Dr. Pepper even when they decide to switch to a healthier route.
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