I found this video to be very interesting. As someone mentioned in class, I watched it from the other angle and thought about how smart these companies are doing this to children. Besides the fact that one of the guys getting interviewed related these youth marketers to pedofiles, they are geniuses. A couple things that stood out to me were the "Nag Factor," "Cradle to Grave" and just how technology is a huge factor of todays marketing.
It's funny they threw up a Simpson's Episode with Bart and Lisa asking to go to Mount Splashmore because that exactly was thinking about. Also the part about Sponge Bob Mac and Cheese being the best made me laugh. When the lady asked how one could argue with a 5 year old about that...and you simply cant. Another aspect of that is in commercials at the end there is something like "Ask your parents.." or "With parent approval visit our website." (or something like that) So not only do the kids want the product and ask their parents, but potentially both the kid and parent are visiting the website. Smart. Like the Nag Factor, it connects the product to the kid to the parent.
Another thing that was portrayed in a negative way was the idea of Cradle to Grave. Again, looking at this in a positive way, why wouldn't you want someone buying your product for their whole life?
Technology is taking over. The documentary showed us how things like online games are a huge help to their marketing scheme. "Kids are either playing on the playground or on the computer." They said that in 2010 5.3 million kids betweent he ages of 8-12 owned a cell phone and in 2011 that number was predicted to double. I cant image what it will be like in 5 years from now. Kids are being acclimated to technology at a very early age. I saw a commercial the other day for playskool or something and they were selling tablets for kids. Colorful, easy to hold, plastic tablet with a plug at the end for their website offering apps. Toddlers with apps?