This video was really interesting and impression on me. While I was watching this
Video consuming kids, I worried about this capitalism world to advertising using kids.
After World War 2, kids population increasing rapidly, so consumption of parent who has kids is getting increase. For this reason marketer interested in kids naturally, and this problem is also appeared.
I was surprised that kids consumed a lot than I supposed. According to officially the amount of consumption is more than 40 billion USD. The reason kids are very important person for advertiser is they lead adult's consumption. And the amount of consumption is about 700 billion USD.
Business marketer wants to use kids for picking out from money in the adult's pocket. Of course, I cannot judge about their advertisement, but I concern about this phenomenon. The problem is the advisement. They advertise their products just for their profit, and they don't care about kids. As we know kids do not have enough discernment, and impromptu. In short they cannot play a leading role as a consumer.
In spite of that company take advantaged from kids without business ethics. Company should get a moral compass especially when they advertise on kids. Usually we don't talk about sex in front of kids and that is very common sense everybody agree. Advertisement toward kids is in like manner. I mean companies should keep reasonable standard. Consumers are able to allow the way of advertisement in the range of appropriate because the characteristic of advertisement is creative and motivated way to persuasion.
According to this video, advertisers try to expand range of advertisement with more low age.
Now I want to say to them. Children are not make great sacrifices for your gain, but they are people who we protect from harmful things. Advertisers and company's marketers have a moral obligation to protect the environment.