The piece that I have felt relates to me the most this week is the Williamson piece. I remember taking a sociology class my freshman year of college and touching on this same topic. Growing up in the United States you have products and merchandise shoved in your face whether you realize it or not. As much as I hate to admit it I have also fallen for these ad "traps." As a little kid I remember specifically watching commercials for Toster Strudels. One of the actors is eating a poptart that appears very dry, and flavorless. The other actor comes in with a toster strudel that appears to be flaky and full of flavor. Despite the fact that I knew I liked poptarts, after watching the commercial I told my mom we HAD to get toster strudles. This is one of my earliest memories that I have of being affected by the commercial ad industry. In the Williamson piece she talks about the sign, signifier, and the signified all in relation to a reverent system. I feel that I can relate to this concept when I think about celebrities that are the signifiers, and as embarrassing as it is to admit, I fall for this stuff all the time. An example of this is in High School; Jessica Simpson was the face for Proactiv. I was a big fan of Jessica Simpson and thought that buying the product would result in me having celebrity like skin. I think one of the most famous signifiers today are the Kardashian sisters. If you put their face or name on a product it will almost immediately sell, and not necessarily because the product is great but because of the name in relation to the product.