Several times throughout the Introduction to Electronic Media article, the idea of "storytelling" was referenced as a basis for the way we communicate now. Our news reporters seek to convey stories, not news. It made me think about ways that Williamson's signed and signified could come together to make a sign within written or spoken stories. Can you think of a time as a child when an elder shared a story with you that was meant to create a sign. I remember my Grampa telling me the same story over and over about how he used to smuggle beer to German prisoners of war during WWII. In a way, the beer became a sign responsible for conveying sympathy and acceptance.