Please post discussion questions for Hall's Encoding/Decoding here. Use the following questions to guide your reading and note-taking.
This essay is a very important work in media and cultural studies. As you read, try to tease out how Hall understands what he calls the "televisional sign." How does this differ from the sign in Williamson's sense?
How is Hall using the terms denotation and connotation? How does this differ from the use of these terms in traditional linguistics? Relatedly, what does he mean by the phrase the "fixity of meaning"?
Polysemic means having multiple meanings (or having the capacity for multiple meanings). Why is this concept important to Hall's essay?
How is Hall using the concepts of "ideology" and "discourse"?
What does Hall mean by "hegemonic"?
What is the difference between "dominant or preferred meaning," "negotiated meaning," and "oppositional reading"? Why are these important for Hall?