This week has been an extremely interesting one given the things I have been learning between my U.S. Electronic Media and our class, Media Literacy. It was really interesting to watch and discuss the Super Bowl commercials in class. The discussion we had really got me to think about how advertising has so much more latent content than most people realize. This evening, I stood in Times Square in New York City and was literally surrounded by advertisements. Before our class, I wouldn't have thought anything of this experience, but today, I couldn't help but notice the subliminal messages that were being pushed with each and every advertisement. WIlliamson's signifiers and signifieds were floating around in my head. It has made me very motivated to work harder at being a critical media consumer and not allowing my positionally to get in the way ever.