Ralph, Fred, Archie and Homer

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I thought this article was extremely poignant in the way it explained advertising's role in perpetuating stereotypes and imagery of consumption. I thought it was quite shocking that a majority of television fails to show the working class. The discussion of characters as affluent, powerful purchasers resonated well with me. In addition to the discussed comparisons between executives and blue collar workers, can you think of any other stereotypes that are reinforced by advertising's handle on content production?

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I completely agree with your view in how advertising shapes the stereotypes that are shown on the sitcoms. I also found it amazing how a majority of television shows fail to show the working class, and the ones that do are often the same stereotypes like: Peter Griffin, Homer Simpson, Doug from King of Queens, etc.

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This page contains a single entry by hamme362 published on October 7, 2012 11:45 PM.

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