The concept of the 'gaze' came into play this week and presented a very interesting concept that I had noticed but never really thought of before. Sexual attraction clearly plays a significant role in the storytelling of many movies, and the gaze is one tactic that is implemented by movie studios in order to establish the notion of sexual prowess to a demographic that may or may not be sexually attracted to an individual on their own. From a cultural aspect, we decided that the gaze as examined in class set the stage for men being put in a position of power and objectifying women. While this is an understandable conclusion, I think we should also take into account the message that the gaze is trying to convey within a media itself. At least one of the movie clips we watched in class used the gaze to establish the woman being checked out as the one in a position of power. She was clearly being examined for her sexual attractiveness, but she was using it to her own advantage, improving the likelihood of her getting what it is she wants. If we are discussing a 'position of power' perspective on the use of the gaze, there is clearly some back and forth going on. The gaze has also been used to view men as sexual objects in films as well. Certain camera and lighting techniques are used to establish the male as object of sexual attraction, which can be seen in virtually every romantic comedy of all time, any movie Ryan Gosling is in, and music videos by Nicki Minaj.