After the lecture on Monday I was very intrigued by the synergy created by Mattel. Creating international products is very important the to the growth of a company. Mattel does a great job at globalization and I think the article misses some of those positives. Perhaps, some people of Indian took offense to the Barbie doll, but it seems that the majority approved of the doll. Huge companies like Mattel know what they are getting into. Mattel is an established brand name when it comes to making toys and they knew what type who to target when it came to selling dolls in Indian. I think this is where the term economic globalization comes into play. This goes deeper than just creating an "Indian" Barbie doll. Using an iconic figure in Barbie instantly creates some type of hysteria in young girls no matter what the nationality. Parents will buy the dolls even if they might not necessarily agree with company and their actions. This creates a whole new market and if Mattel does a good job, then their brand name instantly becomes the biggest. This will help in selling other products not just toys. Their message is what the people of Indian get to see and experience. In my opinion, this is everything. If you control a particular market, you control everything. Advertisers cater to what you want and the idea of supply and demand is swayed to your side. I think this could be the ultimate goal of economic globalization.
Barbie of the East
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