Jenkins, Selections from Convergence Culture & Andrejevic, "Three Dimensions of iCulture"

| 9 Comments

Henry Jenkins and Mark Andrejevic offer two very different assessments of interactivity and participatory culture. Please post your discussion questions about these positions below, using the following as a guide:

1. What does Jenkins mean by the terms, "convergence," "participatory culture" and "collective intelligence"?
2. What is the role of individuals' "active participation" in convergence culture, according to Jenkins? Do you agree?
3. What does Jenkins mean when he describes media convergence as both a "top-down corporate-driven process and a bottom-up consumer-driven process"? As such, what are the possibilities and limitations of media convergence for democracy, according to Jenkins? Do you agree?
4. How does American Idol demonstrate these possibilities and limitations? What are some examples from the show? Can you think of examples from other media?

5. How does Andrejevic's perspective on media participation and interactivity differ from that of Jenkins? Does he believe that interactivity offers democratic potential? Do you agree?
6. Andrejevic reflects on why individuals are drawn to interactivity, discussing its "promise" and appeal. What are some of the reasons he notes? What is his assessment?
7. Why does Andrejevic question the kinds of "freedom" accessible through interactivity?
8. What examples does Andrejevic offer to demonstrate the limitations of the "freedom" accessible through commercialized forms of interactivity? What do you think of this? Can you think of other examples?

9 Comments

Andrejevic points out throughout the piece how important participation is in our culture, whether it be through creation of products, or sharing our own musical creations, he explains as “music mash-ups” This allows for the consumer to no longer be a passive listener but their own original “artist.” What are some of the limitations here? Do you think that these people need to pay the artists, or is this just part of a new “media revolution” that is occurring in our society today?

Andrejevic says "interactivity serves as an invitation to submit to the monitoring gaze of market researchers and pay for the privilege" (pg 27). So the more people get involved in the production of the merchandise they are buying, the more intelligence the researchers gain on the market. Does this violate our privacy? How? Do you think we are knowingly inviting the monitoring gaze of market researchers?

Jenkins spends a lot of time talking collective intelligence: where none of us know everything but each of us knows something, according to the creator of the word, Pierre Levy. If we were to apply this concept towards a global perspective, whether that means including media that provides overseas insight or if it is just applied to convergence culture, how does collective intelligence provide a sense of power to involved members of society? In other words, if we are a part of the collective intelligence group, how are we able to understand this concept an alternate source to media power?

The iCulture article brings up how creative and fufilling the interactivity in consuming can be. Our creativity that we get to put into customizing shoes and choosing toothpaste flavors then gets translated into a way to track what your prefrences are. If they are tracking what are purchases are and then recomending future items how are we to overcome them telling us what we want? Is it worth participating in these interactive consumption for companys to pin hole your purchases?

The iCulture article brings up how creative and fufilling the interactivity in consuming can be. Our creativity that we get to put into customizing shoes and choosing toothpaste flavors then gets translated into a way to track what your prefrences are. If they are tracking what are purchases are and then recomending future items how are we to overcome them telling us what we want? Is it worth participating in these interactive consumption for companys to pin hole your purchases?

Jenkin's idea about the media convergence is relatively a new trend in the media history, but it is more powerful than any other previous media form since its repetitiveness of the same concept over different media forms. My question is how influencial media convergence can be in our lifes and to what extreme it can alter our behavior by exploring to the same concept again and again?

Jenkin’s idea about media convergence is about future in media. Especial he thinks the power of media is from expansion. However participation lead to increase to chance to diversity then the power of broadcasting goes down. He also think about the power of participation is not from destroying commercial, but from expanding diversity and then share feedback with major media. Who can control this changes, and get profit?

After reading Jenkins article concerning the future of media, media convergence, and expansion of media. I would ask in what ways have collective intelligence created new technologies and new ways to consume media?

In the ICuture article he mentions facebook, still as a "campus Web site". In the Imonitor section he touches on the subject of stalking, what would he have to say about what facebook is capable of now that it is not only for college students.

Leave a comment

About this Entry

This page contains a single entry by zimme313 published on November 24, 2012 4:37 PM.

Barbie of the East was the previous entry in this blog.

Reality TV-Sanneh and Alston is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.