I really enjoyed reading the article Katz wrote. It was nice to read about something new and that was very understandable. I was really interested in how he classified the different types that men are categorized as. I also enjoyed his examples of these types of men as well as the different groups they belong to, like the military or just how they are a "type" of man, athletic or not. I feel the article brought to attention that not just women are expected to act a specific way and that they are not the only ones with advertisements aimed at them. The fact that women are targeted in sometimes a sexual way or even in a negative way to make them want a product is not unknown. Many do not think about the fact that men are also being targeted, and when looked at the advertisements make men feel worse about themselves then most of the women advertisements do. As well as being told "they are not manly enough" advertisers tell them they can only be manly if they do this or that. Violence being one of the major ways to "become manly". I really enjoyed that Katz discussed this fact that men are also targeted and in many different ways, and his classifications of the different types of men.