The story posted on WCCO news website by the Associated Press featured a picture of Eric Larsen that could be enlarged although there was no caption that furthered the story. They also underlined three words when the mouse hovered over them. In two of the cases, a "bing" advertisement appeared that helped the reader learn more about that word although it was more of a distraction than a learning tool. In the other case, it was just an advertisement for a truck, which did not advance the actual story at all.
The other news source, the Duluth News Tribune, showed a picture of Larsen and had a link called "area voices," which allowed readers to post their comments. It also contained two related links to Grand Marais and Outdoors and was also accompanied by copy. There were also three tags below the original story. This news organization's multimedia was more helpful, professional, and interactive.