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March 3, 2009


I think this Luis Vuitton ad plays an empowing role reversal for women of color and women in general. Rather than the ad following what many other high fashion ads have done in the past (subordinating, sexually objectifying, and scilencing women) this ad is scilencin the man and putting the latina women in the controlling powerful position. Not saying that we should objectify men but at least the women (J Lo) is shown as the dominating powerful and pretty person in control. This ad (fairly new) really shows an innovative way of branding LV to women. LV is for the business women, woman in power, AND the sexy women. The sexy woman does not always need to be drapped over the man and the woman in power does not have to inherit masculine qualities to be in control.